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The natural, unmade face was allover the A/W 10 catwalks; news is, when it comes to beauty this season, less is definitely more. So all hail Brit actress Gemma Arterton who bravely road-tested the trend at the premiere of her new flick Tamara Drewe this week, paring her stunning Gucci sheath dress with the most minimal of make-up and understated hair. Of course working a trend such as this is easy when you're as fresh-faced and downright gorgeous as Gemma, but I am a strong believer that the natural look is always fresher and more youthful than a face fulla' slap. Be inspired by Gemma and let the natural look guide your beauty purchases this season.