Monday 20 February 2012


Sophie Hulme's AW12 presentation was my first LFW port of call at Somerset House this morning. If you haven't discovered Sophie Hulme yet, there's a real buzz around her in the fashion world at the moment; Hulme's hardwear-heavy handbags are toted by many a fashion editor, regulary featured in Vogue and are sells-out in Selfridges. But today's presentation proved that Hulme doesn't just do accessories, she also does clothing, and very well at that.

When my invite for the presentation arrived decorated with t-rex motifts, I knew I was in for a treat. But whilst the dinosaur motifs were prevalent throughout the whole of Hulme's AW12 collection (and in the portico room where a giant gold t-rex towered above the catwalk), there was nothing prehistoric about these looks.

In front of a crowd that included Suzie Bubble and's buying and merchandising director Luisa de Paula, with refreshments of Bloody Marys and bacon sandwiches on offer, Hulme showed a pitch-perfect collection. Dinosaur motifs were seen in most of the looks, from gold necklaces through to belt buckles and fairisle knits. Even more spectaculary, Hulme had created her own dinosaur motif 'lace' that decorated blouses, shift dresses and even covered a parka- very cool indeed.

The outerwear on display in the collection was pretty fabulous too, well-cut mannish coats and parkas looked cosy and wearable and came complete with fashionista must-have; contrast sleeves. The colour palette of dove grey, black and navy may have been classic, but contrasted against the gold dinosaurs with pops of fuschia pink, it looked fresh and new.

Looking at these pictures you may be suprised to know that this was Sophie Hulme's first on-schedule LFW show, but with the cute-yet-chic dinosaur theme contrasted against some classic designs, Sophie Hulme made London Fashion Week look like a walk in the (Jurassic) park.

Bloody Marys and bacon sandwiches were on offer for delicate press and buyers!

The Sophie Hulme t-rex

There's dinosaurs knitted into the design of this jumper!

The dino-lace parka


  1. What great fashion pictures of London Fashion Week!, and don't you just love a great Bloody Mary drink...spicy and refreshing all at the same time! :)

  2. Great pics Soph, I like!xx

  3. Thank you- I love this collection so much! Thrilled I was invited.


  4. What great pics.... The drink looks yummy!

  5. Really great collection, love the Dinosaur motif and the midi length jackets are fabulous!
    Love your blog!

    Drea xo