Friday, 21 February 2014

LFW AW14: EDELINE LEE PRESENTATION

I'm kicking off my LFW collection coverage on LFF with the Edeline Lee for the simple reason that I want to wear everything in this AW14 collection right now






Korean-born Lee is known for her graphic approach to fashion design: geometric lines, minimalism and simple silhouettes are signature to her label. Design direction aside, Edeline Lee designs stylish but practical clothes that I want to wear. Her theatrical collection presentations are  always highlight in my LFW schedule and this season Lee bought fashion editorial to life by staging a live lookbook shoot in front of press & bloggers. 

A backdrop of graffiti-decked walls set the mood of an urban and youthful street wear-inspired collection. The colour palette was predominantly monochrome injected with cobalt blue and geometric tribal-feel prints. The beauty look was simple but dramatic: eyebrows were underlined with cobalt blue pencil and hair was sharply centre parted a scraped back. 
Thick-soled canvas pumps were shown with each look (platform soles kept cropping up at London Fashion Week) and looked particularly cool paired with Edeline Lee’s signature midi -length cuts.  The bespoke biro-doodled pumps were my collection highlight (need a pair!), sweetly inspired by Edeline Lee’s 5 year old daughter. 
Outerwear came in the form of a black silky quilted cocoon-like coat with an oversized contrasting white collar – quilted puffa jackets look set to return for AW14 - with glossy finishes adding a luxe take on the 90s trend. Another strong and interesting collection from Edeline Lee full of cool sportwears references. I can’t wait to kick back in a pair of platform pumps come AW14, if not sooner. 

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