PRIMARK'S AW12 COLLECTION

Primark's AW12 campaign is doing the rounds on the internet at the moment, and there's no denying the collection is looking good. There's a definite retro theme to the brand's AW12 range, with plenty of 60s and 70s references and a Patti Boyd-alike model. Knitwear take centre stage, from polo neck through to cable, dogstooth and waffle knits. Shapes are long and lean with pencil skirts and tailored trousers contrasting against the chunky knits. Top of my wishlist are neon pink v-neck knit, bright teal lace-print pencil skirt and the brocade ankle grazing trousers, key pieces that will update my wardrobe come the new season.

What are your thoughts on the collection? Will you be heading to Primark for you AW fashion-fix?
See the full collection at on Look.com.

PRIMARK DOES PRADA 'CAR PRINTS'!

If you were a fan of Prada's 1950s-inspired SS12 catwalk show, then you will no doubt be pleased to see that Primark have revved up their spring/summer collection with car-print pieces that are more than just a little 'Prada-inspired'.

For the authentic Prada look, wear the print head-to-toe, accessorize with colourful jewel earrings and prepare to accelerate to the top of the fashion charts!


1. Car print shell top, Primark.
2. Drop earrings, ASOS, £10.00.  
3. Ameko tan leather bag, ASOS, £85.00.
4. Car print pleated skirt, Primark.

PRIMARK'S AMAZING SS12 COLLECTION

I know one of my new year's resolutions was to do a fast fashion detox and invest in classics, but if there's one SS12 high street collection tempting me to break my vow it's Primark's.

The highlights of the range include bold, floral-print summer dresses that tap into SS12's obsession with print and colour. Tailored cropped trousers in mouthwatering shades of powder blue, lemon yellow and tangerine are styled with buttoned up shirts with polka dot, floral and colour contrast details. And the snakeskin accessories complement the brights and prints perfectly. Primark's buying team have their finger firmly on the pulse this season, there's hundreds of catwalk trends ticked off here! To view the full collection head to LOOK.co.uk.