Saturday 5 December 2009


If you haven't already spotted her face plastered all over your local branch, Kimberley Walsh has been picked this season as the face of New Look. Apparently shoppers did a poll on the website asking who they'd most like to see as the face of the brand, and the lovely Ms Walsh came top. Unlike last season's face, Alexa Chung, she's less fashion forward and much more accessible for the average New Look shopper. She has womanly curves & dresses well to flatter her figure. Whilst I wouldn't say she excites me fashion-wise personally (although she is mega fit) it's a great example of a high street retailer sending out a positive message about bodyshape to young women (unlike the waifs that pout in the Topshop billboard ads). Well done New Look.

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