Monday, 3 November 2014

THE JEWEL STREET EXPERIENCE

I recently left my job in the jewellery industry to move back into fashion, after a 5 year stint spent working with all that glitters. It was whilst working in London's jewellery quarter, Hatton Garden, that I developed a passion for independent jewellery design and discovering upcoming names in the industry. Contrary to belief, earning dollar in the jewellery trade isn't easy, margins are tight and only a small handful of designers make a name for themselves. Here lies the case for supporting independent designers and investing in talent in the UK - which in turn brings ethical benefits - invest in quality trinkets and adornments and they will stand the test of time. Which leads me to Jewel Street, my new virtual go-to for jewels. Described as an online market place, the new jewellery e-tailer enables customers to buy straight from the designer. JewelStreet invited me to trial the website [I'm now the proud owner of an exquisite pair of Anna Byers earrings] and I'm really impressed. The curation of brands on the site is A+, just about all my favourite designers make an appearance. Check out Lestie Lee, Astrid and Miyu and De Anna Kiernan for starters. It's the kind of website you can spend hours browsing and discover treasure upon treasure. To get you started, here's the LFF edit of my favourite pieces online now: 
































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