Sunday, 8 March 2015

SOPHIA WEBSTER'S AW15 LFW PRESENTATION

The ultimate mermaid shoes, surely? But then, if there's any designer that can deliver the ultimate in her field, it's Sophia Webster.

As a footwear designer, Webster's talent lies in seducing the shopper with nostalgia, inviting her customer to reconnect with their inner tweenagers.  I thought my days of coveting mermaid sequins, rainbow colour and butterfly motifs were decades behind me - turns out - when combined with grown-up razor sharp heel, I'm fully game.  You only needed to look down at Webster's presentation to discover the most sartorially sombre of fashion editors modelling the label's frivolously fun, hyper-real designs at their feet. 
SOPHIA WEBSTER 1

For AW15, Webster took a funny turn with her 'Freak Like Me' presentation, staged in The Welsh Chapel on Shaftesbury Avenue. A weird, parallel universe lay within where contortionists and space-age models bopped about to trippy, repetitive beat. The collection was diverse in its references; butterfly wings, kaleidoscopic pompoms, heart motifs, sassy slogans, sequins aplenty and mock Coca-cola 'Sophia' branding decorated sharp heels, a smattering of flats and, excitingly, something new in the shape of sportier high-top style pumps. It's  this commercial proposition, presented in a kooky scenario that hits just the right note for Sophia, and will ensure she is accessorising the well heeled for another season to come.
SOPHIA WEBSTER 9

SOPHIA WEBSTER 8
SOPHIA WEBSTER 2
SOPHIA WEBSTER 3
SOPHIA 8
SOPHIA 8
SOPHIA WEBSTER 4

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