With fashion collaborations now as commonplace as paparazzi pictures of Louis Tomlinson falling out of a club, hot-babe-in-tow, it takes a special meeting of creative minds to capture the sartorial world's attention. But here's a collaboration I am currently digging: London Fashion Week designers Fyodor Golan have taken their playful aesthetic and joined forces with every little girl's favourite toy - My Little Pony - for the Fyodor Golan loves My Little Pony fashion collection. To celebrate the collaboration, Selfridges has set up a pop-up shop, on the contemporary floor, which houses an exclusive and giant My Little Pony designed by Fyodor and Golan (which appears to be regurgitating a giant rainbow which is quite simply, fantastic) and a giant rainbow. With several of the pieces from Fyodor's Golan's SS15 catwalk show on display, prices start from £100 for limited edition motif sweater. The pop-up is only running until 1st August, so there's just one week left to discover and shop this bonkers and brilliant partnership.
Image: Gareth Davies at Selfridges
See the full collection online at Selfridges website & plan your visit.
