Wednesday 22 May 2013


It's press day season right now and LFF has been zipping around London checking out what's in store for the AW13. Whilst on my travels at the Bright Light press day last week, I came across an unfamiliar fashion brand that I found really wanted to share on here. Second Female is a Scandinavian brand that aims to deliver the newest catwalk trends at affordable high street prices. Think of the laid-back Whistles aesthetic combined with the design-led Cos approach and that's the Second Female look. 

Scandinavian brands are having a real fashion moment in the UK market at the moment and with prices points starting at an affordable £33 I can see Second Female growing in popularity here. If you like statement necklaces, the brand also has a twinkling accessories line featuring heavily beaded collar necklaces too. Here are some of my favourite looks from the SS13 campaign plus my edit of the Second Female styles to shop now:

1. Isolde top, £66.
2. Cirkeline floral pants, £66.
3. Ocean pants, £66. 
4. Fit Bomber, £78.
5. Inna sweat dress, £66.
6. Black camo jacket, £102.
7. Creme dress, £66. 

1 comment:

  1. nice! would you like to follow each other in gfc and bloglovin? let me know!