Did you know that Debenhams Oxford Street has undergone a fashionable little makeover? The transformation started in 2012 and officially finished this month, so the Debenhams team invited myself and a group of bloggers to check out the new-look store earlier this week. As an added treat, we were joined on the tour by London Fashion Week designer Todd Lynn who this year joined forces with this store to launch his first Designers at Debenhams collection. Todd was a great conversationalist and took the time to talk us through his favourite pieces in the range, which was super-exciting. Like his mainline collections, the Todd Lynn edition range features androgynous tailoring, lots of luxurious leather and a monochrome colour palette broken up with a flash of carnelian red.
And the verdict on the new-look Debenhams? It is lighter, brighter and boutique-like with some luxurious features that I really loved like the Bistro come Prosecco bar on the lower ground floor. We lingered for quite a while round the homewares; I have always liked the Designers at Debenhams interiors ranges and the all-new ‘Bloomingville’ collection was a big blogger hit, featuring cute Scandi-style pieces with bright flashes of neon. (Todd has no plans to launch a home ware collection yet but watch this space!)
Of course Todd’s collection was another blogger highlight with all of us cooing over the super soft leathers. I also loved the signature marble print found on tailored dresses and draping tops that had a high-end, expensive look.
If you’re in the area be sure to explore the new store for yourself – it now is competing with the likes of John Lewis and Selfridges for the best department store experience on Oxford Street.
Thank you to the Debenhams team and Todd Lynn for a fun evening! x