Monday 12 August 2013


You can't beat the thrill of discovering a designer that hasn’t crossed ones radar previously and falling in love with their fashion.  One such name new to LFF is Yigal Azrouël. New York based, Azrouël is of French-Morrocan descent and was born and raised in Israel. This rich cultural background is reflected in his designs, minimal sportwear inspired shapes exude New Yorker chic, whilst intricate prints (paisley features heavily in the collection) carry an ethic, exotic feel. It’s this contrast between clean cuts and elaborate patterns that feels so ‘now’. 

Azrouël’s current offering also encompasses some show-stopping, dreamy evening gowns, but I am always drawn to the more wearable pieces in a collection. Take the mesh insert knitted sweater – directional in design this is still an easy style for day to day wear. What do think of the collection- have you discovered Yigal Azrouël before? 

Shop my edit of Yigal Azrouel at Avenue 32

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