Thursday 1 August 2013


Last week I attended the ASOS AW13 press day at the brand’s head office in Mornington Crescent. It’s a rare occasion that one can see an ASOS collection in its entirety outside of the world of virtual shopping, so this was one press event I didn’t want to miss. Continue reading after the jump to see LFF's highlights from the new-season collection

As usual ASOS have excelled when it comes to their accessories offering for AW13. Jewels have been sized-up for fall, with chunky door-knocker earrings catching my magpie eye. 

The footwear collection was also looking fabulous and the metallic green beanie hat is top of my AW13 wishlist; surely the high street hit of the season?

The stylish frock below was a knock-out style - the a-line shape with 3/4 sleeves references 1960s cuts, whilst the lame finish and jewel-tone floral print scream 'party season'!

My favourite pieces of the press day came courtesy of the ASOS Africa collection. Combining some of LFF's favourite things: grey marl, leopard print and plaid in one piece is a strike of genius and will work nicely with the AW13 punk trend. I'll be investing in several pieces, starting with the print mash-up sweater dress.

Beautiful Bohemian embroideries decorated skirts and dresses, bringing a Cossack spirit to the collection. The below embroidered mini was a stand-out piece that will work for so many occasions come AW.

I'll be virtually heading to ASOS next season for prints, outerwear and accessories. Will you be shopping from the collection next season? 


  1. These pieces are amazing - just wish I had the money to put them in my wardrobe...great low down of the event!

    I would love for you to take a look at my blog and my latest post on how to Steal Rihanna's BOY London Style.

    Charlie xx Fashion & Style Blog

  2. I'm in love with that green sweater! Can't wait for the ASOS a/w collection to be online, it looks amazing xxx

  3. Will need to sleep on this one, I think, though the earrings and the coat do look wonderful. x